Introduction to Business Model Design
Tailored for professionals in strategic product management, engineering, innovation and related roles, this two-day course introduces the fundamentals of Business Model Design. Participants will explore essential concepts and strategies to create innovative and sustainable business models that align with their organisation’s business goals. Participants will learn the dynamic aspects of how to design and refine business models that are adaptable to a changing business and societal context.
Tailored for professionals in strategic product management, engineering, innovation and related roles, this two-day course introduces the fundamentals of Business Model Design. Participants will explore essential concepts and strategies to create innovative and sustainable business models that align with their organisation’s business goals. Participants will learn the dynamic aspects of how to design and refine business models that are adaptable to a changing business and societal context.
Tailored for professionals in strategic product management, engineering, innovation and related roles, this two-day course introduces the fundamentals of Business Model Design. Participants will explore essential concepts and strategies to create innovative and sustainable business models that align with their organisation’s business goals. Participants will learn the dynamic aspects of how to design and refine business models that are adaptable to a changing business and societal context.
Day 1: Linking Business Model Design to Strategic Objectives
Introduction to Business Model Design
Overview of business models in the context of strategic business objectives
The symbiotic relationship between business model design and strategy
Case studies demonstrating successful alignment
Overview: What is Sustainable Business Design
Analyse the context of Business Sustainability by Design
Identify key principles of Sustainable Business Model Design for You
Map out the value chain in alignment with strategic goals
Business Model Canvas
Introduction to the Business Model Canvas as a strategic tool
Filling out the canvas with a strategic perspective
Hands-on exercise: Aligning business model components with strategic objectives
Value Proposition Design
Crafting value propositions that support strategic goals
Techniques for aligning value propositions with organizational vision
Adapting value propositions to changing market conditions
Day 2: Applying Business Model Design Principles
Revenue Model Innovation
Exploring revenue models that align with strategic objectives
Identifying revenue streams that contribute to overall strategy
Strategies for balancing profitability and strategic alignment
Customer Segmentation and Channels
Targeting specific customer segments that align with strategic goals
Developing effective distribution channels in line with strategic priorities
Building customer relationships that contribute to strategic objectives
Cost Structure and Resource Allocation
Analyzing cost structures in alignment with strategic priorities
Efficient allocation of resources to support strategic initiatives
Balancing cost and value creation to meet strategic goals
Hands-On Workshop: Business Model Redesign with a Strategic Focus
Participants will apply their learning by redesigning a business model in line with specific strategic objectives