Often, we focus on building better features or using latest technology when talking about innovation. However, often much larger, golden opportunities lie in our business model – in adding new monetisation sources/formats, forging relevant partnerships or adding innovative distribution channels. Iterating, experimenting with our business model is called adjacent innovation. Google invests 40% of its resources in creating adjacent innovations from its existing core products. How about your company? In this workshop we will develop adjacent innovation skills for your team mixing and matching inspiration, creativity and experimentation on business models.