Business Model



Often, we focus on building better features or using latest technology when talking about innovation. However, often much larger, golden opportunities lie in our business model – in adding new monetisation sources/formats, forging relevant partnerships or adding innovative distribution channels. Iterating, experimenting with our business model is called adjacent innovation. Google invests 40% of its resources in creating adjacent innovations from its existing core products. How about your company? In this workshop we will develop adjacent innovation skills for your team mixing and matching inspiration, creativity and experimentation on business models.

  • Understand the secret sauce: the main elements of a company business model
  • Get to know 5 types of winning business models in your industry
  • Learn, how to collaboratively define a business model for your product
  • Experience iterating and innovating a business model using inspiration, creativity and experimentation techniques
  • Learn about effective channel strategies
  • Learn how to discover adjacent, profitable customer segments
  • Get to know key monetisation and additional revenue strategies
  • Explore effective techniques for rapid validation of business model assumptions
  1. Why care about Business Models – a case study
  2. What are key elements of a Business Model
  3. Winning strategies – top business models in your industry
  4. Define and Visualise your business model
  5. Learn to Iterate a business model
    • Creativity techniques for innovating your model
    • Experimentation techniques
  6. Get to know effective channel strategies
  7. Research and discover profitable new customer segments
  8. Explore additional revenue models and opportunities
  9. Prioritise product innovations using lean agile approach
  10. Keeping track of your business model assumptions and experiments
  11. Continuous agile innovation cycle
Product managers, strategy managers, innovators, entrepreneurs, innovation managers, wanting to build new business models to differentiate and diversify
Public workshop or in-house workshop on request
800 GBP (+VAT) per participant for 1-day workshop

Interested? Great!  Get in touch below or send us an e-mail at hello(at) today. We get back to you as soon as possible.

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Registered at Companies House,
UK in 2013, Company Number 08803928


E-Mail: hello(at)

Phone:+44 2037 008 059

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