Often, we focus on building better features or using latest technology when talking about innovation. However, often much larger, golden opportunities lie in our business model – in adding new monetisation sources/formats, forging relevant partnerships or adding innovative distribution channels. Iterating, experimenting with our business model is called adjacent innovation. Google invests 40% of its resources in creating adjacent innovations from its existing core products. How about your company? In this workshop we will develop adjacent innovation skills for your team mixing and matching inspiration, creativity and experimentation on business models.

Many agile, digital teams are strong at building their product increments in iterations, but much fewer of them actually measure user feedback continuously on their product. This workshop focuses on the Measure-Learn aspects of Lean startup: identifying what metrics are relevant for your product right now, defining product KPIs, understanding how to use funnel analytics and how to make decisions based on actionable metrics in your daily work. You don’t need to be a data analyst or statistician to attend this workshop but certainly you will learn how to collaborate with data and growth specialists comfortably.